Kia EV9

_{Creative Director

— Event Video}
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Rideview was approached to create supplemental content during a keynote presentation to introduce the Kia EV9 concept car at the 2021 Los Angeles Auto Show. The content would be two-fold: a 1-minute long video to introduce the car to the public, and 5-minute video showcasing callouts of the car’s features during a presentation by Senior Vice-President, and Head of Kia Global Design Center, Karim Habib.

OBJECTIVE

“...to encompass a world of color and materials that are reflected in nature. The Concept EV9 was inspired by the idea of water, and we want the oceans to guide, and help us address our environmental responsibilities.”

-Karim Habib
SVP Head of Kia Global Design Center

FEATURES

Up to 5-minutes of individual shots were needed to played during Karim’s keynote presentation, and submitted for the live-event editor to control.

Because the script had no editorial lock, we needed to have a flexible workflow, edit, and to be able to provide changes right up until an hour before the presentation itself.

EVENT

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ROLE

Creative Director
Editor
Animation
Compositing

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CREDITS

Client
Kia Design America

Production
Rideview

Creative Director(s)
Tommy Wooh
Yates Holley
John Kim